Pet Nutrition - Pet Blog

March 20, 2009

Tyson and Freshpet more than just a ‘pet project’

Tyson Foods Inc. and Freshpet announced a strategic alliance focused on bringing new refrigerated fresh pet food products to consumers, a move expected to revolutionize the pet food category.

The US$17 billion pet food market, which has become one of the top 10 packaged-goods categories, has seen significant growth in recent years.

Tyson will have a minority investment in Freshpet. The alliance will combine Tyson’s fresh food knowledge, refrigerated distribution network, and supply of meat and poultry with Freshpet’s pet food experience and market knowledge.

New Jersey-based Freshpet developed a line of fresh refrigerated dog food and treats under the Freshpet Select and Deli Fresh brands in 2006. The foods and treats are all refrigerated, ready to eat, and sold in grocery and pet stores across the United States and Canada.

In the United States, Freshpet supplies about 3,000 stores and has secured commitments for more than a thousand others. Freshpet products are produced at a federally regulated plant in Quakertown PA, with plans to expand production using Tyson federally regulated facilities.

March 11, 2009

Refrigerated dog food market grows

Refrigerated, fresh dog food is a growing market that is predicted to increase to US$473 million in annual sales by 2012, research firm Packaged Facts told The State Journal-Register (Springfield, Illinois, USA) in a recent online article.

The Freshpet Select brand sold at Schnucks is a mixture of brown rice, eggs, peas, carrots and barely cooked meats (chicken, turkey, beef, liver), plus added vitamins and minerals.

“It’s been here over a year, and it’s going really well,” said Dennis McCaddon, grocery manager at the Schnucks in Springfield,. “Customers are saying their dogs really love it.”

Packaged Facts attributes the popularity of fresh dog food to convenience, technological advances, better distribution channels and heightened food-safety concerns.

March 5, 2009

Nature’s Wellness named petfood of the Year

Iams Nature’s Wellness cat food was been named petfood of the Year in last week’s Product of the Year awards. Iams said the award recognizes the product’s healthy balance and the company’s commitment to the long-term health of cats, according to an article by Glee Wire (UK).

“Iams is a brand that is all about offering cats a healthy diet for a lifetime of love,” said Iams UK and Ireland business leader Sophie Holdcroft. “It is great that this award recognizes that.”

Nature’s Wellness, which launched last February, is aimed at the premium end of the petfood market and contains 26% meat along with tomatoes, peas, carrots, spinach and apple. The company has branded the cat food as a five-a-day food, reflecting the government’s healthy eating campaign aimed at humans.

February 25, 2009

Petfood recall: First veterinary case surfaces

The first veterinary case of a dog sickened from tainted peanut products has been reported on the US West Coast, according to DVM Newsmagazine.

The dog, a 3-year-old mixed breed from Oakland, Oregon, USA, developed diarrhea after its owners fed it Happy Tails Multi-Flavored Dog Biscuits, a treat containing peanuts from the Peanut Corp. of America (PCA) that was included on the Food and Drug Administration’s (FDA) recall list and sold at Albertson’s grocery stores.

The sickened dog was treated with fluids and antibiotics and is expected to make a full recovery, according to the state veterinarian.

PCA shut down the Blakely, Georgia, USA, plant, and the FDA is conducting a criminal investigation after discovering that the company shipped products even after receiving positive Salmonella tests on the lot. PCA announced Feb. 10 that is also was shutting down operations at one of its subsidiary plants in Plainview, Texas, USA.

February 15, 2009

EVO honored as best dog food

Natura Pet Products announced that its EVO canned dog food has been selected as first place winner in the first annual Pet Lovers’ Choice Awards, according to a Natura press release.

The award was presented by www.ZooToo.com, the online community and resource for pet owners, and the American Pet Products Association (APPA), the leading pet products trade association.

Announced at the 2009 Global Pet Expo, Orlando, Florida, USA in February, the awards highlighted the best products and services in the pet world in a variety of categories, rated by hundreds of thousands of pet owners and consumers on the ZooToo.com community.

“We are extremely honored to receive this award from two such prestigious groups. But most importantly, we are grateful for our customers’ loyalty and support,” stated Don Scott, president of Natura.

January 15, 2009

How to leverage wellness and nutrition in the petfood aisle

From the rapid growth of the fresh and natural format, exemplified by Whole Foods, Trader Joe’s and Wild Oats, to the mainstreaming of organic and natural products in conventional supermarkets, it’s clear that natural has hit the big time. So it goes in the petfood aisle, as well. Consumers are increasingly seeking a healthy way of living, and are projecting these aspirations onto their pets, since their furry companions are certainly a big part of their world.

According to BusinessWire, natural petfood is a response to a convergence of trends: the pet owner’s desire for a healthy, balanced life coupled with a tendency to humanize their pets. This trait is typical of pet care—trends in human products often translate into similar demands in the pet aisle. That goes for gourmet flavors, functional foods and natural and organic foods.

It’s no secret that natural and organic products represent a large growth opportunity at present, but traditional food outlets are, in general, missing out on their fair share, according to BusinessWire. Food, drug and mass outlets (excluding Wal-Mart) account for three times the market share of natural foods retailers (excluding Trader Joe’s), but only pull in 40% of natural products sales, according to a recent ACNielson report. This, along with other key factors, leads to the conclusion that natural petfood, treats and care are segments traditional food retailers should be focusing on.

As the wellness trend converges with pet pampering mania, category experts are expecting natural/organic petfood to grow at more than 3 times the rate of total petfood, according to Packaged Facts. It is also anticipated that it will be the large national brands that will drive that advance. That makes perfect sense because of the brand support major brands are able to underwrite. With natural petfood going mainstream, consumers shouldn’t have to leave their favorite store to find the products they desire for their pet’s health and longevity.

January 1, 2009

Pet Nutrition: A Weighty Topic

Is your hound, um, hounded by humongous hips? Does your tabby have a tubby tummy? Not to worry.

Edward Moser, MS, VMD, DACVN, a Board Certified Veterinary Nutritionist, Adjunct Assistant Professor of Nutrition at the University of Pennsylvania School of Veterinary Medicine, a member of the USDA’s National Organic Program’s Pet Food Task Force and Consulting Veterinary Nutritionist to Wellness Natural Pet Food, about the plight of pudgy pets (and what to do about it) as well as what to look for—the good, the bad and the unnecessary—on pet food labels.

Q:  What should consumers look for on a pet food label?

A:  Consumers need to pay enough attention to the amount of animal products (proteins) in the food. We know that cats have very unique needs and really need more protein than dogs in their diet to perform well. It’s critical to be very cognizant of the fact that you’re providing animal protein to both dogs and cats in generous amounts. Although dogs usually need less protein than cats, some dogs will do very well on a high-protein diet.

Q:  How can consumers identify a “natural” pet food?

A:  There are four ingredients—which I call ‘The Four A’s’—that are NOT in natural diets:  artificial ingredients, artificial preservatives, artificial colors, and artificial flavors. Natural preservatives are always present in a dry organic or natural pet food. If there weren’t preservatives in dry food, the dietary fat would become rancid. In a canned (wet) food, there is not a preservative because the food is sealed in an air-tight container. Semi-moist foods, on the other hand, are not processed in an air-tight container. Semi-moist foods (which have a moisture content of 15%-25%) must be preserved because mold likes to grow on them. Dry food contains 10% or less moisture and therefore, is easier to preserve from mold.

Q:  What is the “AAFCO Statement of Nutritional Adequacy” printed on all pet food labels?

A:  The Association of American Feed Control Officials, Inc. (AAFCO) Statement of Nutritional Adequacy—which is found on all pet food labels—may indicate that a pet food is formulated to meet the minimum recommendation of necessary nutrients needed for all life stages or a particular life stage of an animal; whether it’s for growth, maintenance, or reproduction. Or it may indicate that the product is for intermittent or supplemental feeding. The label may also designate that the food underwent an actual “feeding trial,” where dogs or cats were given the food in a controlled setting, according to a set of standards, for a certain period of time, and researchers tracked the animals’ responses.

Q:  What are your thoughts on overweight pets?

A:  What we’re finding in the real-life population is that most people feed their pets too much – they don’t know how much they’re feeding and they don’t know how much their pets weigh. What ends up happening is that overweight animals don’t live as long and their quality of life is compromised. People need to be sensible and ask themselves questions such as: How much does my pet weigh? Should she weigh more or less? What can I do about it? Should I be feeding two meals a day? One meal a day? Should I be incorporating fiber in the diet; restricting fat, increasing protein, or just feeding less? Should I be exercising my pet more?

Q:  Please give a simple suggestion for weight loss.  

A:  Just by simply switching your pet from a dry food to a wet food, you can get their weight under control. Calculate how many calories your pet consumes on a daily basis, then decrease the amount you’re feeding by 10%-15%. The bottom line is the total calorie intake. If a 3-oz. can has 100 calories and you feed your pet three cans a day, that means you’re feeding your pets 300 calories each day. Take a sample of the food (and the label) to the vet’s office.

Q:  Please discuss the importance of seeking veterinary advice.

A:   I can’t emphasize enough that pets should be seen by a veterinarian on a regular basis. You live with your pet and so you won’t necessarily notice that extra couple of pounds, but your veterinarian will. The vet. can weigh your cat or dog (most clinics have a walk-on scale for dogs, so there’s no excuse that the dog is too heavy to pick up). You veterinarian can help you determine how many pounds your pet needs to gain or lose and they can help you with their diet. They can schedule a re-exam and weigh your pet again. Veterinarians are an invaluable resource for you and your pet.

December 10, 2008

Halo shares Spot’s Stew recipe

Halo shared their recipe for Spot’s Stew, the original inspiration for the company, to help people and their pets have a healthy Thanksgiving.

The formula was developed when Halo founder Andi Brown’s pet cat, Spot, was struggling with allergies and other health issues. Spot’s Stew was created in her kitchen in 1986.

The recipe can be tweaked to accommodate cats and dogs.

Spot’s Chicken Stew from Halo
2 ½ pounds whole chicken
¼ cup chopped fresh garlic
1 cup green peas
1 cup coarsely chopped carrots
½ cup coarsely chopped sweet potato
½ cup coarsely chopped zucchini
½ cup coarsely chopped yellow squash
½ cup coarsely chopped green beans
½ cup coarsely chopped celery
1 tablespoon kelp powder
1 tablespoon dried rosemary
11 to 16 cups spring water

For dogs only: Add 8 ounces whole barley and 6 ounces rolled oats, and adjust the water content to a total of 16 cups, or enough to cover the ingredients. According to Halo veterinarian Donna Spector, cats require zero carbohydrate content in their diet, so this would be an unnecessary addition for cats.

Instructions:
Combine all ingredients in a 10-quart stainless-steel stockpot with enough water to cover. Bring to a boil, then turn down the heat as low as possible and simmer for two hours – the carrots should be quite soft at the end of the cooking time. Remove from the heat, let cool, and debone the chicken.

With an electric hand mixer, or using a food processor and working in batches, blend all the ingredients into a puree; the stew should be slightly thicker for dogs and more soupy for cats. Using zip lock bags or plastic yogurt containers, make up meal-sized portions. Refrigerate what you’ll need for three days and freeze the rest.

Serving size:
Amounts will vary depending on age, activity level, health, weight and season, but here are some guidelines: The average adult cat will eat roughly one cup a day. For dogs consult the table below. The amount shown should be split into at least two meals daily.

Dog’s Weight/Daily Portion

  • Up to 10 pounds - 1 to 1½ cups
  • 11 to 20 pounds - 2 to 3 cups
  • 21 to 40 pounds - 4 cups

For each additional 20 pounds, add two cups.

September 11, 2008

Extermely useful pet blogs and pet web sites

Click here if you’re looking for Pet food nutrition news, or try this link if you need information on Dog Nutrition. If you’re just looking for the latest in pet food trends, take a look at Pet Food Trends, or this web site Premium Pet Food. Everything you need to know about pet food safety can be found on the Pet Food Safety blog. And if you need great resources on pet food ingredients, try this blog: Pet Food Ingredients. Additional pet food resources are available at: Pet Industry News, Functional Pet Food, and the informative Dog Treats blog. Before you head to the grocery store, you can review Pet Food Brands, learn more about Organic Pet Food, or just browse this Free pet food industry magazine.

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Aternative, Fresh Pet Food Sales Booming

Retail sales of alternative pet food - including raw, frozen, organic pet food, holistic and natural - are growing at a significantly faster rate than the market as a whole in the US and Canada, according to Packaged Facts. The research firm said the key driver of growth between 2003 and 2007 was the increasing belief among consumers that better quality foods offer health benefits for their pets. Packaged Facts estimates that the fresh food market, which was worth US$169 million in retail sales last year, will continue to grow. The analyst forecasted that the market would increase by 23% by 2012. According to the report, Fresh Pet Food in North America: The Raw/Frozen, Refrigerated and Homemade Wave, the fastest growing sector of the alternative pet food market is organic food. Last year the sector recorded a 48% jump in retail sales compared with 2003. Last year, organic food sales aacounted for just 6% of total petfood sales, but its growth rate was far greater than the market as a whole, which is steadily increasing at 5% or 6%. Retail sales of fresh pet food rocketed 38% between 2003 and 2007. According to Packaged Facts, the frozen market, which was dominated by Bil-Jac and had remained stagnant with a market share value of US$3 million since 2003, more than doubled last year when Fresh Pet entered the market, driving category growth.

For the lastest pet industry news, please check out this free pet magazine - or visit this online pet community.






















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