Natura launches “How Pet Food is Made” podcast
Natura Pet Products has announced a new feature on its website – a “How Pet Food is Made” podcast. Hosted by Sean Delaney, DVM, MS, Diplomate of the American College of Veterinary Nutrition (DACVN) and chief medical officer for Natura Pet Products Inc., the new addition to NaturaPet.com offers educational insights into the world of petfood manufacturing. Consumers, veterinarians and industry buffs alike can tune in at anytime and listen to Dr. Delaney and Kari Liu, technical services and product development manager at Natura Manufacturing Inc. (NMI), as they explore “How Pet Food is Made.” It’s an informative – and fun – way to learn about the production process from the people who know it best.
Natura continually urges consumers to become educated about proper pet nutrition and to seek information about the quality of the ingredients in their foods. The podcast was created to help pet parents, who are confronted with a vast array of petfoods, chose a food that is formulated for the best health of their companions and manufactured with the strictest standards for safety, reliability and consistency.
“We feel our consumers and all pet parents need to see and hear what is going on in the petfood industry and stay informed about its recent developments. With customers nationwide, our new podcast technology allows us to personally reach our consumers in a way that is easy to use and understand,” said Dr. Delaney. “Our mission in producing this podcast is to offer knowledge and advice to help our customers make the right choices for the best health of their pets.”
Natura’s podcast offers educational information – including an overview of petfood manufacturing, information on raw ingredients, and product quality, control and safety procedures – in everyday language that any pet parent can understand. The podcast also reiterates Natura’s dedication to and strict standards of quality, according to the company.
