Pedigree serves up adoption campaign
The Pedigree petfood brand, owned by Mars, recently launched an advertising campaign featuring the Pedigree Adoption Drive.
According to Pedigree’s John Anton, director of marketing, “More dogs are going to end up in shelters because of home foreclosures … Every time we run this campaign, we see increased sales.”
According to a story in the Wall Street Journal, the brand’s campaign also will be featured in this year’s Super Bowl, Feb. 1.
Pedigree’s advertising campaign featuring the Pedigree Adoption Drive.
