Pet Nutrition - Pet Blog

January 30, 2009

Smokers would quit for pet’s sake

Filed under: Pet Nutrition
Pets may be a new motivator for people to kick the habit, as a study now shows that more than a quarter of all pet owners who smoke would try to quit if they knew smoking harmed their cat, bird or dog, according to an article on www.LiveScience.com.

In all, 3,293 adults responded to the online survey sponsored by Pet Supplies Plus, a national pet product retail chain, as well as the Michigan Humane Society and a grant from the Flight Attendant Medical Research Institute. About 20% were smokers and more than one in four lived with at least one smoker.

Some 28% said that knowing that smoking was bad for their pets’ health would spur them to give it up. And almost one in 10 (8.7%) said this would prompt them to ask their partners to quit, while around one in seven (14%) said they would tell their partner to smoke outdoors.

These figures were even higher among non-smokers, more than 16% of whom said they would ask their partner to quit, while 24% said they would tell their partner to smoke outdoors.

January 15, 2009

Natura launches “How Pet Food is Made” podcast

Filed under: Dog Food, Cat Food

Natura Pet Products has announced a new feature on its website – a “How Pet Food is Made” podcast. Hosted by Sean Delaney, DVM, MS, Diplomate of the American College of Veterinary Nutrition (DACVN) and chief medical officer for Natura Pet Products Inc., the new addition to NaturaPet.com offers educational insights into the world of petfood manufacturing. Consumers, veterinarians and industry buffs alike can tune in at anytime and listen to Dr. Delaney and Kari Liu, technical services and product development manager at Natura Manufacturing Inc. (NMI), as they explore “How Pet Food is Made.” It’s an informative – and fun – way to learn about the production process from the people who know it best.

Natura continually urges consumers to become educated about proper pet nutrition and to seek information about the quality of the ingredients in their foods. The podcast was created to help pet parents, who are confronted with a vast array of petfoods, chose a food that is formulated for the best health of their companions and manufactured with the strictest standards for safety, reliability and consistency.

“We feel our consumers and all pet parents need to see and hear what is going on in the petfood industry and stay informed about its recent developments. With customers nationwide, our new podcast technology allows us to personally reach our consumers in a way that is easy to use and understand,” said Dr. Delaney. “Our mission in producing this podcast is to offer knowledge and advice to help our customers make the right choices for the best health of their pets.”

Natura’s podcast offers educational information – including an overview of petfood manufacturing, information on raw ingredients, and product quality, control and safety procedures – in everyday language that any pet parent can understand. The podcast also reiterates Natura’s dedication to and strict standards of quality, according to the company.

How to leverage wellness and nutrition in the petfood aisle

From the rapid growth of the fresh and natural format, exemplified by Whole Foods, Trader Joe’s and Wild Oats, to the mainstreaming of organic and natural products in conventional supermarkets, it’s clear that natural has hit the big time. So it goes in the petfood aisle, as well. Consumers are increasingly seeking a healthy way of living, and are projecting these aspirations onto their pets, since their furry companions are certainly a big part of their world.

According to BusinessWire, natural petfood is a response to a convergence of trends: the pet owner’s desire for a healthy, balanced life coupled with a tendency to humanize their pets. This trait is typical of pet care—trends in human products often translate into similar demands in the pet aisle. That goes for gourmet flavors, functional foods and natural and organic foods.

It’s no secret that natural and organic products represent a large growth opportunity at present, but traditional food outlets are, in general, missing out on their fair share, according to BusinessWire. Food, drug and mass outlets (excluding Wal-Mart) account for three times the market share of natural foods retailers (excluding Trader Joe’s), but only pull in 40% of natural products sales, according to a recent ACNielson report. This, along with other key factors, leads to the conclusion that natural petfood, treats and care are segments traditional food retailers should be focusing on.

As the wellness trend converges with pet pampering mania, category experts are expecting natural/organic petfood to grow at more than 3 times the rate of total petfood, according to Packaged Facts. It is also anticipated that it will be the large national brands that will drive that advance. That makes perfect sense because of the brand support major brands are able to underwrite. With natural petfood going mainstream, consumers shouldn’t have to leave their favorite store to find the products they desire for their pet’s health and longevity.

Six health problems targeted by cat food

Filed under: Cat Food, Pet Nutrition
Dr. Sally Perea, veterinary nutritionist and professor at the University of California-Davis, weighs in on nutritional choices that can help prevent common complaints from cat owners

1. The issue: Immune System Function

“Proper nutrition is important for proper immune function, so nearly all of the essential nutrients for cats are important for maintaining it,” says Dr. Perea. “That means protein, amino acids, essential fatty acids and essential vitamins and minerals. Copper, zinc and iron are three essential minerals in the diet that are known to be important for proper antibody and enzymatic defense mechanisms.” To ensure that cats are getting all they need, Dr. Perea recommends a commercial cat food that has “complete and balanced” somewhere on the packaging. A seal of approval from the Association of American Feed Control Officials (AAFCO) will verify the food’s claim.

2. The issue: Skin and Coat Health

To combat the underlying problems of flakiness and dryness in cat skin and hair, make sure the cat’s diet contains essential fatty acids, according to Dr. Perea. These are the omega-3 and omega-6 fats found in sources like chicken, fish oil and eggs. They work to maintain the water barrier function of the skin, similar to how moisturizer can create a protective barrier on human skin. According to Dr. Perea, foods that are good for skin and hair are the ones that contain the mineral zinc, as well as A, E and B vitamins. “Zinc is integral to rapidly dividing cells, like skin cells, while vitamin E takes on an antioxidant role in the body’s cell membranes,” she explains. “Vitamin A and B prevent hair loss and scaling skin.”

3. The issue: Joints and Mobility

To maintain its overall health, a cat needs exercise, and to maintain an active lifestyle, it needs to be pain-free. To prevent joint and mobility issues, Dr. Perea recommends a food containing glucosamine, chondroitin sulfate and  fish oil. “There hasn’t been a lot of research on any of these in cats, but chondroitin sulfate and glucosamine, as well as long chain omega-3 polyunsaturated fatty acids, such as those found in fish oils, have been shown to help improve signs associated with osteoarthritis in dogs,” says Dr. Perea. “These have become popular and are possibly beneficial for cats as well.”

4. The issue: Overall Body Condition

“Lean body condition is important to overall health, so consumers need to make sure to feed appropriate portions,” says Dr. Perea. “Obesity is a growing problem in cats, and it can be very difficult to implement weight loss once they become obese. Prevention is very important.” Measuring the cat’s food on a daily basis using the guidelines on the packaging is what Dr. Perea recommends to pet owners. Considering feeding a diet that contains L-carnitine is something else the veterinanrian recommends to pet owners struggling to help their furry friends shed those extra pounds.

5. The issue: Digestive Disorders

Cats often suffer constipation, which can be relieved by foods containing carbohydrates, like corn, as well as fiber. “Fiber helps with the health of the large intestine,” says Dr. Perea. She emphatically adds, “They also need enough water!”

6. The issue: Oral Health

A dry food diet with a relatively larger kibble size forces pets to really bite down on each individual piece. “This achieves a mechanical brushing action against the surface of the tooth,” explains Dr. Perea. “Other foods on the market may incorporate a calcium-chelating agent on the surface of the kibble. This binds calcium and helps prevent tartar formation.” In order to provide cats with such a food, Dr. Perea recommends that consumers look for a diet that claims to promote oral health. The claims should again be verified by an AAFCO seal.

January 1, 2009

Pet Nutrition: A Weighty Topic

Is your hound, um, hounded by humongous hips? Does your tabby have a tubby tummy? Not to worry.

Edward Moser, MS, VMD, DACVN, a Board Certified Veterinary Nutritionist, Adjunct Assistant Professor of Nutrition at the University of Pennsylvania School of Veterinary Medicine, a member of the USDA’s National Organic Program’s Pet Food Task Force and Consulting Veterinary Nutritionist to Wellness Natural Pet Food, about the plight of pudgy pets (and what to do about it) as well as what to look for—the good, the bad and the unnecessary—on pet food labels.

Q:  What should consumers look for on a pet food label?

A:  Consumers need to pay enough attention to the amount of animal products (proteins) in the food. We know that cats have very unique needs and really need more protein than dogs in their diet to perform well. It’s critical to be very cognizant of the fact that you’re providing animal protein to both dogs and cats in generous amounts. Although dogs usually need less protein than cats, some dogs will do very well on a high-protein diet.

Q:  How can consumers identify a “natural” pet food?

A:  There are four ingredients—which I call ‘The Four A’s’—that are NOT in natural diets:  artificial ingredients, artificial preservatives, artificial colors, and artificial flavors. Natural preservatives are always present in a dry organic or natural pet food. If there weren’t preservatives in dry food, the dietary fat would become rancid. In a canned (wet) food, there is not a preservative because the food is sealed in an air-tight container. Semi-moist foods, on the other hand, are not processed in an air-tight container. Semi-moist foods (which have a moisture content of 15%-25%) must be preserved because mold likes to grow on them. Dry food contains 10% or less moisture and therefore, is easier to preserve from mold.

Q:  What is the “AAFCO Statement of Nutritional Adequacy” printed on all pet food labels?

A:  The Association of American Feed Control Officials, Inc. (AAFCO) Statement of Nutritional Adequacy—which is found on all pet food labels—may indicate that a pet food is formulated to meet the minimum recommendation of necessary nutrients needed for all life stages or a particular life stage of an animal; whether it’s for growth, maintenance, or reproduction. Or it may indicate that the product is for intermittent or supplemental feeding. The label may also designate that the food underwent an actual “feeding trial,” where dogs or cats were given the food in a controlled setting, according to a set of standards, for a certain period of time, and researchers tracked the animals’ responses.

Q:  What are your thoughts on overweight pets?

A:  What we’re finding in the real-life population is that most people feed their pets too much – they don’t know how much they’re feeding and they don’t know how much their pets weigh. What ends up happening is that overweight animals don’t live as long and their quality of life is compromised. People need to be sensible and ask themselves questions such as: How much does my pet weigh? Should she weigh more or less? What can I do about it? Should I be feeding two meals a day? One meal a day? Should I be incorporating fiber in the diet; restricting fat, increasing protein, or just feeding less? Should I be exercising my pet more?

Q:  Please give a simple suggestion for weight loss.  

A:  Just by simply switching your pet from a dry food to a wet food, you can get their weight under control. Calculate how many calories your pet consumes on a daily basis, then decrease the amount you’re feeding by 10%-15%. The bottom line is the total calorie intake. If a 3-oz. can has 100 calories and you feed your pet three cans a day, that means you’re feeding your pets 300 calories each day. Take a sample of the food (and the label) to the vet’s office.

Q:  Please discuss the importance of seeking veterinary advice.

A:   I can’t emphasize enough that pets should be seen by a veterinarian on a regular basis. You live with your pet and so you won’t necessarily notice that extra couple of pounds, but your veterinarian will. The vet. can weigh your cat or dog (most clinics have a walk-on scale for dogs, so there’s no excuse that the dog is too heavy to pick up). You veterinarian can help you determine how many pounds your pet needs to gain or lose and they can help you with their diet. They can schedule a re-exam and weigh your pet again. Veterinarians are an invaluable resource for you and your pet.

Pedigree serves up adoption campaign

Filed under: Dog Food

The Pedigree petfood brand, owned by Mars, recently launched an advertising campaign featuring the Pedigree Adoption Drive.

According to Pedigree’s John Anton, director of marketing, “More dogs are going to end up in shelters because of home foreclosures … Every time we run this campaign, we see increased sales.”

According to a story in the Wall Street Journal, the brand’s campaign also will be featured in this year’s Super Bowl, Feb. 1.

Pedigree’s advertising campaign featuring the Pedigree Adoption Drive.






















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